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4 stages you go through in Network Marketing PDF Print E-mail
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Thursday, 16 October 2008
By Ben Needles

  Each person getting involved in network marketing will grow through the same four distinct stages in their career. By the time they reach the 4th stage they are leaders with their company and are top income earners. They seem to have a natural talent, a peace of mind and a total sense of control over their destiny.

If they do not grow all the way to the 4th stage they will usually leave the business. They are the ones who say , Network Marketing Doesnt Work. This is because they tried and failed. They either failed at recruiting people or they recruited a lot of people but none of them actually worked the business. They believe the reason is that none of them were really serious.

Which stage are you currently at?

When a person is in the first stage Unconsciously Incompetent , They are not aware that they have a particular deficiency in the area of building their business. The excitement level is high. Theyre on fire! At this level, people think like the following:

- Everyone should want to do this!

- This is going to be easy; all I have to do is tell a few people about it.

- Anyone can do this.

- If I do half of what they say, Im going to be rich in 6 months.

If I could get Uncle Tom into this, he will make me rich...

People operating at the Unconsciously Incompetent level are usually driven by excitement. They recruit because their excitement is contagious. The new recruits dont join for their own reasons but because they fear theyre going to miss something if they dont. They have not connected their reasons why they would want to do it with the business as the solution to their individual goals. This sets them up to lose interest in the business just as quickly as they got excited.

Within a few weeks, new distributors start to realize that telling a few people about it is not the answer. Its not telling people its developing the skills that allow you to select and develop people. At this point, they have reached Consciously Incompetent . Unfortunately, you will see the largest number of people quit at this stage. They realize theyre going to have to work. The person realizes that by improving their skills or abilities, their effectiveness will improve. They must learn how to find their prospects reasons why they would be interested before they actually invite them to review information. Otherwise theyre just bugging people with something they never showed an interest for in the first place. They must become someone who is able to learn, implement and then train others. They begin to realize their lack of success could depend on them and they start having thoughts like the following:

- Maybe I dont have what it takes. I really have to learn how to do this business.

- Why did Uncle Tom join and do nothing, was he really interested?

- How comes top leaders find all those good people while I cant?

- I dont have much to show for my efforts so far.

- Why is everyone I recruited not doing anything?

- I cant see the end of the tunnel. How am I supposed to retire if I always have to work at it?

- Maybe this isnt for me

Those who make it through Consciously Incompetent will eventually get to Consciously Competent . At this point they have learned from someone who trained them on the real skills necessary to build a successful business. They followed the saying Your business will only grow as fast as you grow. They learned that communication is the fundamental skill one needs to develop. They have worked on themselves more than anything else. They practiced what to say and how to say it. They realized that everything worth pursuing requires time to become effective. They understand that whatever they do, it will require effort, and if theyre going to work hard anyway, why not work hard at something that will reward them tremendously. For this reason, they developed the perseverance necessary to move forward.

At this level, recruiting is more like a game. They developed good habits that produce results. This is a time when they get their first recognition from the company and start to gain confidence in their prospecting and recruiting abilities. They learn to work the numbers and with the proper skills, the job is easy.

The person will not reliably perform the skill unless thinking about it - the skill is not yet second nature or automatic

However, it isnt long (about a year) before extreme frustration sets in and begins to drive them to the next level. They start having thoughts like:

- Im tired of wasting my time recruiting people who dont do what I do.

- If I had known that Uncle Tom wasnt going to do anything, I would not have wasted my precious time and energy working with him.

- Recruiting is no longer hard for me, its like a game, but now its boring to do the same thing over and over.

- Even if Im good at recruiting, my real problem is to get other people to do it too.

- Im able to demonstrate the skill to another, but I find it hard to teach it well to another person

They develop an awareness that drives them to Unconsciously Competent . At this level distributors have an entirely different view of prospecting and recruiting.

Their skills become so practiced that they enter the unconscious parts of the brain - it becomes second nature

Common examples are driving, sports activities, typing, manual dexterity tasks, listening and communicating. It becomes possible for certain skills to be performed while doing something else, for example, talking on the phone while driving.

Distributors operating at this level are now considered to be professional network marketers. They have something very unique in how they conduct their business. They have charisma. For some reason, everyone they recruit comes in and goes to work . Now, the predominant attitude and thoughts are something like:

- I will not waste any of my time chasing people . I will attract serious people to me.

- I enjoy qualifying people before showing them anything.

- My prospect must show me they are the kind of person I want to invest my time with.

- I truly enjoy helping people escape the limiting situations they are in and giving them the options to create a better future.

- Watching people achieve the rewards they deserve after properly training them is such a great feeling of accomplishment.

This is the pinnacle of success in network marketing. If you carefully evaluate the top money earners with any company, you will usually see these traits of character and competence.

Stephane Page



About the Author (text)

Stephane Page created http://www.sosmlm.com to stop the struggle people experience as they build their Network Marketing business. He writes articles to show people how to attract endless prospects to them while getting them into cash-flow quickly.

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Last Updated ( Thursday, 16 October 2008 )
 
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